We are now entering the era where millennials hold the buying power and reshaping businesses around the world. Millennials love brands with strong & relatable background narratives.

Shabuyaki by Tounan aspires to deliver a new dining experience with an adorable brand mascot to tell their brand story. Our branding for Shabuyaki by Tounan heavily features Yuki-chan as their brand mascot.

Yuki-chan embodies the young, fun, and adventurous characteristics in millennials who are willing to go for an adventure for an exquisite dining experience. The usage of bright colors & playful font to portray the fun and fresh image are reflected throughout the logo.