In 1982, within two years after its inception, Universitas Prasetiya Mulya established its MBA program, the first one in Indonesia. Being founded by business practitioners has ensured the right balance of theoretical knowledge and practical application throughout the courses carried out in Universitas Prasetiya Mulya.

Until today Universitas Prasetiya Mulya remains as the leading private business education program provider in the country, upholding the original aims of the founders to provide business management education and training with the highest standards.

We designed Universitas Prasetiya Mulya’s marketing kit to encourage students and employees to join Universitas Prasetiya Mulya’s exclusive Magister Manajemen programs for a better future. We used bold typography to make its unique selling proposition stand out, we implemented the university’s classic blue throughout the pages and other applications.