Plum & Blum has quickly made a name for itself in the baby food industry by standing out from the crowd. The brand is committed to using only the best, most natural ingredients. Every ingredient is carefully selected to give babies the nutrition they need to grow healthy and strong.

To reinforce its position as a top player in the industry, Plum & Blum recently unveiled a new brand identity. The updated look is more vibrant and professional, with a modern, fresh design that appeals to parents who value both style and substance. Alongside Plum & Blum's charming makeover, the brand has introduced a lineup of delightful mascots, including Nil the Hippo, Billy the Elephant, Kelly the Rabbit, and more. These characters have been developed to complete Plum & Blum's world, making the brand more engaging and relatable for families. They help convey the essence of each product, creating a connection that is both educational and fun for children and parents alike.

The heart in the ampersand (&) is a nod to the brand's tagline, highlighting the love and care that goes into every recipe. For Plum & Blum, baby food isn't just a product; it's a work of love that comes straight from mommy's heart. The introduction of the new mascots further enhances this message, showing that every aspect of Plum & Blum is designed with creativity, care, and an unwavering commitment to quality products for babies and kids.