PJ Integrated Centre for Advance Surgery and Oncology (PICASO) Hospital extends beyond a medical facility, serving as a symbol of hope and personalized support in caring for each patient through advanced and optimal solutions.

The brand's inspiration is drawn from its profound purpose, with the semicolon in PICASO symbolizing resilience and placing patients at the heart of the initiative. The logo, featuring turquoise and yellowish-orange, conveys wisdom and warmth. Turquoise reflects PICASO's commitment to personalized solutions and the value placed on each patient's well-being. The yellowish-orange radiates care and optimism, underlining PICASO's genuine commitment to its patients. In crafting this brand, we aimed for authenticity, mirroring the sincerity and purpose that define PICASO's identity.