MISE name was taken from a French term Mise en place. It can be translated into “every ingredients and cooking utensils are already placed in its position”, allows an effortless, yet efficient preparation. This balance of orderliness, and effortlessness is reflected through the shape of the logo, while the metallic color is analogous with brass, a material of the highest standard for cooking utensils.

Together with a set of guidelines that regulates the implementation of the logo in business cards, menu covers and further materials to be developed, a simple, elegant and intimate look of the brand is ensured from the get go.