Meiji Indonesia (Meiji) is the subsidiary of Japan's Meiji Seika Pharma Co., Ltd. Meiji set their feet in Indonesian pharmaceutical industry in 1974 and they continue to maintain their terrific quality and constant innovation up to today.

However, despite its practicality and benefit, medicine often get a bad rap for its bitter taste. Meiji is very well aware of this and they asked us to rejuvenate their SP Troches packaging. We gave them youthful look with appealing phrases to attract customers.