Medina comes into Indonesia’s foodware industry with a specific niche market. A dome outline as a result of connecting an ascender line and a superscript represents home, shelter, protection, and pays homage to the Middle Eastern culture.

As a brand that carries halal certification as one of its main USPs, it is important for Medina to tell a story of halal lifestyle. For that purpose, we crafted a story of a modern Moslem family that holds good life values resonating with the brand’s unique qualities through a product catalog and a series of photographs.

By establishing a set of guidelines conveyed in a graphic standard manual, a clean, sophisticated look is kept thoughout all Medina’s marketing tools and website.