As one of the biggest appliance manufacturers in Indonesia, Maspion Group needs no further introduction. Maspion Electronics is one of the oldest company under the helm of Maspion Group's, with more than 50 years of practice.

Maspion Electronics produce a wide range of products, ranging from emergency lamp and water pump to slow cooker and industrial fan. Brand architecture is essential when it involves a lot of products with various categories.

We simplify & modernize Maspion Electronics logo, whilst still using the customary Maspion Group's red as the main colour. We also define the brand architecture to differentiate one product category from the other in order to give clear relationships, structure, and links that exist within the brand's.