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BRANDING

Luley Hotels & Resorts

Luley Hotels & Resorts

INDUSTRY

Property & Hospitality

SERVICE

Branding

YEAR

2013

VISIT WEBSITE

/ OVERVIEW

Luley is a new hotel group looking to build a positioning as a modern upmarket brand in Indonesia. By exploring the positioning and the wants and needs of the market, we managed to fulfil the task by expressing the brand in a contemporary and exclusive style, while still representing its core identity, holiday and diving with the use of the blue colour range and the wavy logo.

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