We started collaborating in 2012 with L’Oréal Paris Indonesia, a nationwide distributor of beauty products. Since then, we have been working on hundreds of design projects, including national POSM and above-the-line campaigns on six of their product categories; hair care, colouring, styling, skin care, men’s care and makeup products. As there are so many lines and differentiation between each product category and variation, conforming and adjusting the design elements and languages were very much necessary.