It is a common knowledge that first impression matters and clothing might be the first thing we notice from other people. Well fitted clothes will leave a lasting impression.

Johnwin is a local menswear brand, their products are tailored with precision. Based in Jakarta, but they have a strong presence in the international market and recently entered the local market.

We altered Johnwin's logo and splash new colours onto their logo to represent their customers' masculine style. We also made a new comprehensive brand guideline how to implement the logo on various platforms.