GENECO, a brand of PT Tunas Nusantara Persada and a part of HPI Agro Group, initially started out as a research and development center to support HPI Agro Group’s business. Today, the company has greatly expanded into a producer of superior plant seeds for both national and international markets.

GENECO is a portmanteau of GEN (generation and genetics) & ECO (eco-friendly and ecosystem). The symbol is the essence of GENECO as a company; an amalgamation of a magnifying glass to show that GENECO is a research company, a molecule to represent GENECO’s focus on genetic/seeding/breeding technology, and GENECO’s initial itself.

Bright orange is chosen as the primary colour for the logo, it symbolizes curiosity and energy, an immensely important feat for a research company like GENECO; in addition, the colour also expresses innovation, creativity, and determination.