Two brands from the same company, GEA and GETRA position themselves as a one-stop provider of commercial refrigeration and commercial kitchen equipment respectively.

The new, revamped website design consists of two sections with a different color scheme for each brand- a cool palette for the refrigeration section and a warm one for the kitchen section- all while maintaining a clean look that displays more than 1,000 products in an organized manner. A series of photos that we took of their top products and projects also serves to differentiate between the two brands.

In addition to website design and photography, lack of consistency in their previous collaterals calls for a Graphic Standard Manual in which all visual applications are regulated.