Extra Joss has long been the energy drink of choice for go-getters, adventurers, and risk-takers. More than just a drink, it’s a symbol of strength, endurance, and relentless drive. With a powerful formula that keeps you energized and ready for any challenge, Extra Joss fuels ambition and pushes boundaries.

Our rebranding amplifies this energy with a bolder, more dynamic visual identity. Striking typography, intense color contrasts, and high-impact imagery create a design that radiates power and motion. The clenched fist logo remains a defining element, now refined with sharper details to emphasize strength and confidence.

Whether on cans, packaging, or promotional materials, the new identity reflects Extra Joss’ fearless DNA, inspiring consumers to push beyond their limits.

‍