Axel Vinesse is the esteemed retail brand under the renowned UBS Gold. Axel Vinesse offers bold, edgy, and urban designs of various gold products. The brand's innovative designs are intricately and meticulously crafted using 17K gold, providing versatile luxury for everyday wear.

Axel Vinesse logo underwent a modern transformation, now elegantly simplified into the 'AV' monogram. The predominant use of grey in their branding reflects a sense of neutrality and balance, a perfect backdrop for showcasing Axel Vinesse's bold and edgy gold jewelry designs. Complementing this neutrality, rose gold is incorporated, evoking the meticulous craftsmanship of their products. Axel Vinesse's rebranding reflects the urban, bold, and edgy designs of their gold collection while retaining a touch of versatile luxury.